There has been a slew of articles written this past week about the possibility of Atlantic City losing 3 casinos in the next few years. Right now most of the casinos are under the gun due to the economy, size and age. Trump has filed for chapter 11 bankuptcy protection, which may actually save it. That’s besides the point.
“In our view, there is a distinct possibility that 1-3 casinos could be permanently closed in the next few years, particularly when many older locations are barely breaking even and, we believe, cannot be rehabbed to be economically viable,” analyst Joel H. Simkins, of Macquarie Securities, wrote in a new report summarizing Atlantic City’s plight.
This is obvious to me and not really a bad thing in my eyes. This is what happens to businesses that don’t change, often or fast, enough. Failure will force existing businesses to get back to core values that made them successful. This should be good for the customer. Israel Posner sees the future of Atlantic City very similar to the way I do.
Israel Posner, executive director of the Institute of Gaming Management for The Richard Stockton College of New Jersey, also said some casinos could be shut before the nation and Atlantic City recover from the economic crisis. Afterward, he thinks a new generation of megaresorts will rise in a post-recession building boom.
“Clearly, we are in for turbulent times,” Posner said. “We run the risk of losing a couple of properties. If we think long term, I think we’ll see fewer casinos before we see more. But I do think we’ll see more. If I had to use my crystal ball, I would say within the next five years there will be more.“
I’ve been saying that Atlantic City needs to reinvent itself and this recession may for the casinos to do so. I’m very happy that a, so-called, expert sees things like I do.
So, is losing casinos good for me and good for you? If things play out as I see them the answer is yes.
Here is one possible scenario.
- Hilton goes bye bye in the next year and is not replaced. It’s on an end of the boardwalk few people visit. I’m not sure what will happen with Resorts. The building is old and beautiful. If I’m trying to move a town forward I blow it up as some kind of symbolic gesture. I happen to love old architecture and have a hard time with that.
- Tropicana is saved and brought up to tomorrow’s standards.
- Harrah’s sells Showboat, which gets renovated. Harrah’s may also sell Bally’s if they divest the brand. If they don’t they renovate the Claridge tower to become an upscale vintage hotel. Harrah’s would keep Caesars because of the brand and location.
- Revel is finished and beautiful.
- Pinnacle sells the land where Sands used to stand. A new casino is built out to the boardwalk.
- Trump has already sold the Marina. That leaves Taj and Plaza. Taj will be saved by someone and possibly renovated since a new tower was just built. I’m really not sure about the Plaza.
- If another casino is built I am guessing there will be another built at the marina. Harrah’s was recently renovated, Borgata just added the Water Club and is renovating their regular rooms. Margaritaville will be built soon. This may become fertile area for another new hip spot. It may also have too many new-ish properties. I’m not sure.
This is all just a hypothetical scenario. I welcome change as well as competition. It’s one of the many reasons I love Las Vegas and I would love to love Atlantic City in a similar way.
Quotes in this article are taken from this article in the Press of Atlantic City.